to understand how google ads work it
s important to understand
how google works and with google it
always starts with a person this person has a thought or an idea and they have a question of something they want to search on google so what do they go to google to try to get this question answered to get this pain point solved now this is the key part when people
search on google
they want to find the answer to something and this is your opportunity to show your company show your product to show the solution that your business has to this person’s problem within google there’s what’s called the organic results and these are the things that google puts in the search results for free because it’s just really high quality
content and google knows
that it’s going to provide a solution but google puts at the top of the search results paid ads and the way to get to the top of the search results on these paid ads is through the google ads platform used to be called ad words
but it since changed its name to google ads so to get to the top of the search results on google you have to pay I’ll explain how this works in just a minute but let’s recap what happened here someone had a question a concern some kind of a pain that they needed a solution for they went to google and when they google it your company your business
showed up at the top of the search
results at this point you might be wondering why to use google ads, especially because right below it is the organic search results which google puts there for free wouldn’t you rather just be in organic search results and the answer is yes it’d be great to be in organic search results but that is very very hard to do you have to write
really high-quality content
get lots of links pointing to you the benefit of using google ads is it accelerates your results and the way it
works are you might tell
google you know what I want my ad to be on the top of the search results for a certain keyword and a keyword is whatever someone searches in google so for instance you might tell google I want to be at the top of the search results anytime someone types in the word peanut butter now google wants to get paid for this and so what you tell google is I’m
willing to give you one dollar every time someone clicks on my ad now you don’t pay unless someone clicks on your ad now it’s a bidding system someone else might come along and say I’ll pay a dollar 10. they would go to the top of the search results and so the more people involved the higher the bid potentially could be now it does get a little bit more complicated than that but the simple version is you pay google every time someone clicks on your ad and the way it works too is you know every time someone clicks on the ad it costs you a dollar if you can make two dollars on average every time someone clicks on your ad it makes sense so a quick example of this is it costs you a dollar per click and if on average every 10 people that click on your website you make a sale and every time you make a sale you do 20 in profit you spent 10 dollars to get twenty dollars in profit you should do that all day long and
that’s how google ads works and part of the reason why it’s so powerful but it doesn’t stop there the other thing that makes google ads so powerful is not only can you target very specific keywords you can actually target by geography or what time of the day you want to
show your ads for or what kind of device
someone is using are they using a cell phone or a computer so you can get very analytical and figure things out that work for you and your business now a quick tip if you are selling peanut butter for instance you wouldn’t want to bid on the keyword peanut butter because people search peanut butter for a ton of different crazy reasons instead you’d want to bid on a more targeted keyword like organic 16-ounce peanut butter because the person that’s
searching that is much more likely to
buy your product than someone that’s searching for something more generic this is called a long tail keyword and is another reason why
google ads can be so powerful another
very important thing to know about google ads
is you need to split test the message split test what’s called your ad copy so you might have an ad that looks like this but maybe you could write a better ad and you might want to
try a second one out so the message and this is the actual wording that shows up when someone is about to click on your ad is very important google has a feature that will let you test different messages and the goal is to get a message that converts as
high as possible meaning that out of every 100 times someone sees your ads how often do they actually click on your ad you want that number to be as high as possible this is called your click-through rate the better your click-through rate is the lower google will charge you per click
so to sum all this up this is what’s called the funnel at the top of the funnel is everybody in the world that is searching for peanut butter now of those people that are searching for peanut butter a small percentage of them will actually click on your ad and of
Of those people that click on your ad, a small percentage of them will actually purchase your product and
that’s what’s important you want to try to grow every section of this as you can because ideally a hundred per cent of people that search for peanut butter would go to your website and 100 of those people would buy your product it’s not realistic so the way to
increase your sales is to increase
the percentage that goes through every
step of your funnel because that’ll have
a trickle-down effect now is just the tip of the iceberg for google ads I have a full-on walk-through tutorial that’ll actually get you down and dirty in the google ads platform and you can click right here to watch that and by the end of this to a google Adwords expert so make sure to click that video and I’ll see you
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