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The Definitive Guide To Google Adwords – Quickly and Easily!
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hey everyone this is from simply, learn welcome to this google ads, full course, video for 2021. in this full course we’ll be covering, topics like what google ads is
the steps you’ll need to create a google ads account, the google display network google analytics setting up goals.
how google tag manager works?
even tracking in google analytics, for this video we have our experts rob, sanders taking us through all the topics, so without further ado let’s start by talking about google ads, when you’re setting up your brand, you need to make sure it reaches,the right audience, provide the best results there’s really only one, place to turn to it’s one of the largest online advertising platforms.
how to advertise on google?
really in the world, that’s on google and so today we’re, going to talk about, we’re going to talk about all things, google when it comes to
advertising so thanks for joining.
formerly known as google.
known as google adwords
google ads its effect with advertising, so we’re gonna start out with, what are google ads well ? google ads used to be called google ad words, it’s been around a good while almost 20 years now so really, google has grown at a really rapid pace it’s become one of google’s main, sources of revenue uh you could say, probably in the 90 percentile
of its revenue comes from google ads.
ads formerly google ad words
when we say google ads we mean?
people, who pay for advertising on google.com? so google ads really what it does is it provides services that fall under the category of ppc, which stands for pay-per-click?
you a also may google ads or ppc referred to as cost per click or cpc, sponsored search really what it comes down to it’s a model, so when you advertise on google.com.
somebody clicks on your ad basically you’re paying google for the
okay, so it’s just really a business model,
formerly known as google adwords.
where an advertiser pays google, to have their advertisement, on google.com?
but they only pay google when, they get the click so that’s really in a nutshell.
how it works for advertisers? if i want to advertise my business, i can go to google ads and say, google place my ad on google.com and then my ads does get shown on google.com somebody clicks on, it it’s just as simple as, i pay google a fee so google ads is just an
online advertising, platform developed by google campaigns, with which advertisers can pay to display ads, they can offer up their services.
grow your business with google ads
there’s video involved, there’s obviously mobile is involved so, you got all the necessary devices, platforms available in google’s ecosystem, for example if i go to google search even if i type in you know. what is google ads? here i could see a total of 1.8 billion results for, what are google ads as my search query ? so in search you got, a lot of different things going, on here, you have organic results, you have videos that are being pulled from youtube , you got a knowledge graph here you got, feature snippets, you got an organic listing but really at the top, this is, what we’re going to focus on today? we’re going to talk about sponsored.
search so you can see here, for this particular keyword query that i typed in.
what are google ads, really two sponsored search, pay-per-click ads appeared now if i happen to click on any one of these two, go to that, particular advertisements website, they’re gonna pay google, a specific cost per click, that’s.
how it looks on google.com? it really depends on your query.
what ads show up but the great thing about your google ads? is they make it
known for the user who’s doing the search query what the ads ? is so here i can easily pick out.
google adwords campaign.
what’s an ads a sponsored pay-per-click ads? and what’s not because if it’s a pay-per-click ads or an advertiser, advertising on google.com, i’m going to be, able to see this little box here that says, add next to the listing and so by displaying, that little logo their ads it’s letting the end user know the person who’s searching know, that hey this is an advertiser. who is advertising their product?, service on google.com.
ads formerly known as google.
okay so that’s, how you can differentiate between paid search, organic search organic?
here or even, down here doesn’t have that little ads, box next to the listing so you know if it doesn’t have the little ads box, you know it’s a paid ads now why do we want to advertise on google ads? because, it increases visibility to high quality.
what i mean by that is you know search? is really a great place to advertise, because you’re meeting the consumer halfway meaning somebody’s typing something in, your ads is there to help them find, what they’re looking for so google ads advertises? your product, or service, to the relevant audience to ensure the users perform, the action required of them.
way to get quality to your website.
it’s really, a great because if somebody types in something, you happen to offer what they’re looking for basically, your ads gonna show up somebody, clicks on it you pay for the, you get quality traffic in return, the other great benefit to being on ads, increases brand awareness, it’s a great way to get your product and brand out there a vast network uh also, known as the display network, but even on the network, itself the search engine itself millions of people, use it day in fact here in the united states, it’s been said or studied, that you know people over the age of 18 use at least once a day at least.
once a day, here in the united states, so you can figure that’s millions and millions of people.
way to get your brand in front of a large captive.
okay so top of mind awareness refers to a brand of product being the first one that comes to a customer’s
mind when thinking, about a particular industry or category.
so it really does provide, top of mind awareness another benefit to being on google ads is retargeting, so when we say the word retargeting in marketing, that means you know showing our ads, to somebody. who’s already been to our website so we can use google’s display network, we can run remarketing lists for ads right on to ensure, that we’re targeting those folks. who have already been to our website ? not performed a function that. we want them to perform, such as converting or buying something or downloading something, subscribing to a newsletter, visiting a certain page, okay so if somebody doesn’t, do what we want, them to do it’s okay maybe,they’re ready to commit to our product or service.
google adwords is a pay per
that’s, why up retargeting so it allows us to reach? that a second time so they’re going to be familiar with their product they’re, going to be familiar their because they’ve been there, so we can offer up a very unique specific ads to that so that’s a really good, benefit to being on google ads, some other here increased intelligence so you know.
we can, certainly get data about, who is coming to our us ? so we can look at, what device? what you know browser, etc? so we can, really gain some information about who’s coming? we could certainly measure our performance.
google ads mobile app helps
so with google, we’re paying, cost per click, so based on that model you know we can certainly measure what keywords, what ads are generating traffic? how much we’re paying for that? okay, if that traffic turns, out to be a lead, we can measure that against that specific keyword, or ads or campaign, so we can certainly measure, our performance all.
the way down the keyboard level and can we measure up against
how many conversions ? what we’re paying for those conversions? so google ads, is a very highly quantitative, to advertising because there’s, lots of numbers involved, you’re constantly collecting, information about your advertising on, google.com.
its network and another benefit really is high flexibility so google ads has a number of different options we can customize, our ads based on an based, on a keyword based on a specific based, on retargeting.
google ads mobile app
we really, have a lot of options, not to mention the number of options in terms, of the ad format text ads dynamic, responsive ads, video ads, display ads, so google ads, has very flexible options in terms of advertising, we’re going to talk about some, of those as we move, along here today, so another big benefit here, this is, what i always suggest? is if you’re not ranking organically, then you might want to consider google ads, because as we, shown here in our example, if i go back to our example a couple minutes ago, you know, if you want to bid on the keyword,
google ads mobile
what are google ads?
why would you bid on that?
well, it’s relevant to your business, maybe you’re in, the digital marketing industry and you want to help folks.
who need help and advertising on google ads?
what if you want to be found for that organically?
well if you’re not found for it organically then you can bid on it so it definitely is a good option if you’re, not ranking for a particular keyword organically, so it serves as almost an option, i, always say that you know is like a fruit bowl okay, you have apples and oranges, that fruit ball well the orange is organic search, the apple is paid they’re different approaches but they, share the same fruit bowl, the same real estate, you can really really help yourself by using google ads, to complement.
ads formerly google adwords
what you’re doing organically? so if you’re not ranked, organically for keyword you can certainly, use google ads? if you are ranked, for specific keywords, it’s a highly competitive industry then you can use google ads, to help you leverage the amount, of you get from that ad so it’s okay to be organically listed, have a paid listing at the same time, so if we go back to our example, here we could see wordstream.com, has a paid ad, here we, can see just two spots below organically,
they’re showing up with an organic listing so you could certainly be in both positions to try and maximize your clicks
you can see this video and learn more
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